practice 04
Execution.
The documents your sales and leadership teams work from once the direction is set. We research them, write them, design them and check every number in them.
You get Finished documents, in your format, ready for the board, the sales team or a client meeting.
typical questions
Questions we help answer.
- What does the board need to see before it approves this?
- How do we get the whole sales team telling the same story?
- What is our plan for our ten biggest accounts this year?
services
What the work covers.
Most projects combine two or three of these. Each one starts from the decision in front of you.
- 01
GTM decks
What you sell, to whom and why now, for investors, partners or your own team.
- 02
Sales playbooks
Who to target, how to open, how to answer the usual objections and how to close, in one document.
- 03
Account plans
For each key account: what it needs, who matters, what to offer next and by when.
- 04
Business cases
The numbers, the risks and the alternatives, set out so a board can say yes or no.
- 05
Market intelligence
Regular briefs on your market, customers and competitors, for people who don't have time to read reports.
other practices
Most projects draw on more than one.
Growth strategy
A market model with every number sourced, and a clear view of where to grow next.
More about growth strategy 02Commercial intelligence
A ranked list of accounts, who decides at each one, and how to approach them.
More about commercial intelligence 03Technology strategy
A shortlist of AI and technology bets, with the cost, the payback and a roadmap.
More about technology strategy