practice 01
Growth strategy.
Where the next stage of growth will come from, and whether it's worth going after. We size the market from the bottom up, look hard at who you'd be up against, and turn the answer into a plan your team can run.
You get A market model with every number sourced, and a clear view of where to grow next.
typical questions
Questions we help answer.
- How big is this market once we count only the customers we can reach?
- Should we go deeper in India or enter a new country?
- Which customer segment should we build next year around?
- Is a new business model, like subscriptions or a marketplace, worth the switch?
services
What the work covers.
Most projects combine two or three of these. Each one starts from the decision in front of you.
- 01
Market sizing
Bottom-up models built from buyers, prices and how often they buy, checked against what listed players report.
- 02
Competitive intelligence
Who you're up against, how they price and sell, and where they're weak.
- 03
Growth opportunities
New segments, channels, regions and products, ranked by size and by how hard they are to win.
- 04
New business models
Subscriptions, marketplaces, services and other models, tested against your costs and your customers.
- 05
Go-to-market strategy
Which customers to start with, what to say to them, through which channels and at what price.
other practices
Most projects draw on more than one.
Commercial intelligence
A ranked list of accounts, who decides at each one, and how to approach them.
More about commercial intelligence 03Technology strategy
A shortlist of AI and technology bets, with the cost, the payback and a roadmap.
More about technology strategy 04Execution
Finished documents, in your format, ready for the board, the sales team or a client meeting.
More about execution