Clear thinking for hard decisions.
Arcvane is a strategy consulting firm based in India. We work with founder-led companies, consumer brands and public institutions on market entry, pricing, growth and technology decisions.
Strategy proposals we’ve drafted for
- CK Birla Group
- Coca-Cola
- Dr. Reddy’s
- L’Oréal
What we do
Five services, often combined on a single project.
Corporate strategy and business transformation
Decide where the business should go, and reshape it to get there.
- Portfolio and direction
- Operating model
- Organisation and roles
- Processes and systems
- Performance and incentives
- Where should the business be in three years, and what has to change?
- Which products, units or markets should we grow, fix or leave?
- Should we build, partner or buy?
Market research and competitive intelligence
Know your market before you move: its size, your rivals and your customers.
- Market size
- Customer segments
- Competitors
- Prices and margins
- Your position
- How big is this market, and how fast is it growing?
- Who are we up against, and where are they weak?
- Why do customers choose us, and why do they leave?
Market entry and international expansion
Choose which markets to enter, in what order, and how to get in.
- Which market first
- Partner, acquire or build
- Licences and rules
- Launch sequence
- Which city, state or country should we enter next?
- Should we go in alone, with a partner or through distributors?
- What will entry cost, and when does it pay back?
Governance, risk and regulatory advisory
See the risks and rules that could stop a plan, and put the controls in place to manage them.
- Board and committees
- Policies and controls
- Risk register
- Regulatory compliance
- Which risks could derail the plan, and how likely are they?
- Which regulations apply to us, and are we ready for them?
- Who decides what, and how is it reported to the board?
Growth strategy and go-to-market planning
Find where the next stage of growth will come from, and plan how to win those customers.
- Target segments
- Value proposition
- Channels
- Pricing
- Sales and launch plan
- Where will growth come from over the next two years?
- Which customers, channels and price points should we go after?
- How should we launch, and what should it cost to win a customer?
Who we help
Most of our work is for three kinds of organisation.
Consumer and retail brands
Food and drink, fashion, beauty and direct-to-consumer brands growing across Indian cities.
Founder-led companies
Growing businesses where the founders still make the big calls and want an independent view first.
Government and public institutions
District administrations, municipal bodies and public programmes that want evidence behind a decision.
How we work
Every number we show is tagged as public, our estimate, or something only your own data can confirm.
Brief
A first conversation about the decision, the deadline and what has already been tried.
Scope
We agree the question, the work and the deliverable in writing before we start.
Research
Data, market research and customer interviews, with every source recorded.
Recommend
One recommendation, the reasoning behind it and the main risks.
Support
We stay involved while the plan is put to work, and revise it if the facts change.
Strategy proposals
Independent strategies we wrote for real problems set by companies and public bodies. Each one’s recognition is on its page.
Get in touch
Tell us what you’re deciding and by when. We’ll reply with a few questions or a time to talk.