What we do
Strategy, commercial intelligence and technology advice. Most projects draw on more than one practice.
Strategy
Decide where to play and how to win.
For a big call, we set out the options, test each one against the numbers and recommend one, with reasoning you can take to your board, investors or team.
Questions we help with
- Which market, city or segment should we enter next?
- How should we price, and what happens to margin if we change it?
- Where will growth come from over the next two years?
- Should we build, partner or buy?
What you get
- A clear recommendation and the reasoning behind it
- The numbers that support it, in a model you can reuse
- A short plan with first steps and owners
Commercial intelligence
Know your market before you move.
We size the market, map the competition and interview customers, then set out what the findings mean for the decision you are about to make.
Questions we help with
- How big is this market, and how fast is it growing?
- Who are we up against, and where are they weak?
- Why do customers choose us, and why do they leave?
- What is changing in the industry that we should plan for?
What you get
- Market sizing built from sources you can check
- Competitor and customer profiles
- A short summary of what it means for your next decision
Technology
Make the technology fit the strategy.
We help you choose tools and platforms and plan the build, so that technology spending follows the business plan.
Questions we help with
- Which tools or platforms should we use, and what will they cost to run?
- Should we build this ourselves or buy it?
- Where can data and AI pay back?
- What should we build first?
What you get
- A comparison of the options against your needs
- A phased plan with clear priorities
- Support while you choose partners or vendors
Ways to work with us
Every engagement has a fixed scope, a named outcome and an end date agreed before we start.
A diagnostic
Best when you know something is wrong but not yet where. We find the few things that matter most.
- A short list of the real problems, ranked
- What each one is worth fixing
- A recommended next step
A project
Best for one big decision: a new market, a pricing reset, a build-or-buy call or a growth plan.
- One recommendation with the evidence behind it
- A model you can reuse
- A plan with owners and first steps
Ongoing support
Best when decisions keep coming. About ten hours a week of senior thinking alongside your team.
- A standing partner for big calls
- Regular reviews of the numbers
- Help putting plans to work
How we work
Brief
A first conversation about the decision, the deadline and what has already been tried.
Scope
We agree the question, the work and the deliverable in writing before we start.
Research
Data, market research and customer interviews, with every source recorded.
Recommend
One recommendation, the reasoning behind it and the main risks.
Support
We stay involved while the plan is put to work, and revise it if the facts change.
Get in touch
Tell us what you’re deciding and by when. We’ll reply with a few questions or a time to talk.