What we do

Strategy, commercial intelligence and technology advice. Most projects draw on more than one practice.

Strategy

Decide where to play and how to win.

For a big call, we set out the options, test each one against the numbers and recommend one, with reasoning you can take to your board, investors or team.

Contact us
Open in a new cityRaise pricesSell onlinePartner with a brandHold and wait Tested against the numbers Recommended option

Questions we help with

  • Which market, city or segment should we enter next?
  • How should we price, and what happens to margin if we change it?
  • Where will growth come from over the next two years?
  • Should we build, partner or buy?

What you get

  • A clear recommendation and the reasoning behind it
  • The numbers that support it, in a model you can reuse
  • A short plan with first steps and owners

Commercial intelligence

Know your market before you move.

We size the market, map the competition and interview customers, then set out what the findings mean for the decision you are about to make.

Contact us
Share of each segment 48%held by small playersPremium28% of spendMid-market46% of spendValue26% of spendYouMarket leaderOther large rivalsSmall players Where you can win The biggest segment, and no rival owns it yet. Illustration

Questions we help with

  • How big is this market, and how fast is it growing?
  • Who are we up against, and where are they weak?
  • Why do customers choose us, and why do they leave?
  • What is changing in the industry that we should plan for?

What you get

  • Market sizing built from sources you can check
  • Competitor and customer profiles
  • A short summary of what it means for your next decision

Technology

Make the technology fit the strategy.

We help you choose tools and platforms and plan the build, so that technology spending follows the business plan.

Contact us
Do first Plan carefully Quick tidy-ups Think twice Value to the business Effort and cost Automate reports Buy a CRM AI demand forecast Custom app New dashboard

Questions we help with

  • Which tools or platforms should we use, and what will they cost to run?
  • Should we build this ourselves or buy it?
  • Where can data and AI pay back?
  • What should we build first?

What you get

  • A comparison of the options against your needs
  • A phased plan with clear priorities
  • Support while you choose partners or vendors

Ways to work with us

Every engagement has a fixed scope, a named outcome and an end date agreed before we start.

About two weeks

A diagnostic

Best when you know something is wrong but not yet where. We find the few things that matter most.

  • A short list of the real problems, ranked
  • What each one is worth fixing
  • A recommended next step
About two months

A project

Best for one big decision: a new market, a pricing reset, a build-or-buy call or a growth plan.

  • One recommendation with the evidence behind it
  • A model you can reuse
  • A plan with owners and first steps
Three months or more

Ongoing support

Best when decisions keep coming. About ten hours a week of senior thinking alongside your team.

  • A standing partner for big calls
  • Regular reviews of the numbers
  • Help putting plans to work

How we work

Brief

A first conversation about the decision, the deadline and what has already been tried.

Scope

We agree the question, the work and the deliverable in writing before we start.

Research

Data, market research and customer interviews, with every source recorded.

Recommend

One recommendation, the reasoning behind it and the main risks.

Support

We stay involved while the plan is put to work, and revise it if the facts change.

Get in touch

Tell us what you’re deciding and by when. We’ll reply with a few questions or a time to talk.