Insights
Our case study and the notes that come out of it. Each one cites its sources and marks its estimates.
Branded coffee outlets in India
4,7402024
5,3392025
6,1102026 est.
10,000+2030 est.
How can a growing café chain stay profitable while opening 100+ cafés a year?
Our independent strategy study for a leading Indian specialty coffee chain.
Share of revenue, and share of the extra coffee cost
70%30%
22%78%
CafésBags and B2B
Why a cost shock hurts some products far more than others
A 55% rise in bean prices barely moves a cappuccino. On a retail bag, it is most of the margin.
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